You’re in the Right Place If…
You’re driven. Ambitious. Respected for what you’ve accomplished.
But secretly, you’re still waiting for the day you feel like enough.
You’ve hit milestones most people admire—yet when you look in the mirror, you feel like a fraud. You second-guess your wins, you downplay your value, and you keep pushing for the next goal, hoping that one will finally make you feel proud.
Or, you’ve stopped reaching for the next goal—fearing your success was just luck, and that one day, everyone will realize you don’t belong.
And worst of all? You’re tired of living this way, but terrified of what will happen if you share how you truly feel about yourself.
I Understand Because I’ve Been There
I was sitting on my couch, crying my eyes out, completely alone on New Year’s Eve—trying to figure out the best way to end my life.
Even though I had accomplished so much:
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10 years of service in the military
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A deployment to Afghanistan
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Graduating from Sacramento State University in my chosen field
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Training Soldiers to prepare for deployment
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Mentoring future leaders
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Helping hundreds of people lose weight, get in shape, and love themselves again
…I still felt worthless.
Unlovable.
Like I would never be enough—for anyone, let alone myself.
But before I went through with it, I asked myself one question:
“Have I truly given myself my very best effort?”
The honest answer was no.
I had let fear, loneliness, and a lack of self-worth drive my decisions and dictate what I was allowed to feel.
So I made a deal with myself:
Give my life one year of everything I’ve got.
Truly apply the Be-Do-Have method and see if my life changes.
If nothing did, I’d walk away knowing I gave it everything I had.
Why I Do This Work
That one-year deal I made with myself?
It saved my life.
Not because things magically got better, but because I stopped abandoning myself. I stopped letting fear and self-doubt run the show.
I applied the Be-Do-Have Method, step by step.
I challenged the way I saw myself.
I changed how I showed up each day.
And slowly, I began creating results I could actually feel proud of.
That’s why I coach the way I do—because this isn’t mindset fluff.
It’s structure.
It’s truth.
It’s the kind of transformation that lasts.
If it worked for me and everyone else I have coached, it can work for you.
What Is Project M.E.?
Project M.E. stands for Maximum Effort — not in the hustle, burnout kind of way.
It’s about showing up with everything you’ve got for the things that matter most:
You. Your Purpose. Your Voice.
It started as my personal challenge — to stop performing and start becoming.
To stop hiding behind titles and start building the identity I was proud to live with.
Because when you believe in who you are (BE),
you’ll take action that aligns with your purpose (DO),
and you’ll finally create a life that feels like it was meant for you (HAVE).
Now, it’s a movement.
For driven professionals who are done with self-sabotage and ready to move forward with clarity, confidence, and control.
Project M.E. isn’t about fixing you.
It’s about helping you remember who you really are —
and living every day with Maximum Effort toward that version.